A project concept describes:
- What a project hopes to achieve: the project’s mission and goals, and the needs that it helps address
- How it hopes to do so: the means of achieving the mission and goals
The objective of the concept phase is to come up with an agreed-upon facilities idea or set of ideas that will be tested in feasibility studies.
Work in this phase includes:
- Developing a project mission statement
- Undertaking a needs assessment
- Brainstorming solution options that address the mission and needs
- Beginning to develop the planning team that will guide the project’s development
The project concept should:
- Be developed in the context of an existing organizational strategic plan
- Serve the organizational and artistic objectives identified therein
- Demonstrate that it will meet indispensable organizational requirements, (not elective hopes and desires – needs, not wants, drive successful capital projects)
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